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NPD: Full-Game PC Downloads Reaching Parity With Physical Purchases

NPD: Full-Game PC Downloads Reaching Parity With Physical Purchases
NPD Group claimed Wednesday that full-game PC digital download purchases reached 21.3 million in the U.S. during 2009, nearly even with 23.5 million physical unit buys, signifying an important shift in purchasing habits. The tracking firm said that, according to its estimates, PC digital downloads represented 48 percent of unit sales for PC last year, and accounted for 36 percent of dollar sales …

Read more on Gamasutra

PopSugar Launches Retail Therapy Game, A FarmVille For Shopaholics (VIDEO)
Sugar Inc., the media company behind the popular collection of sugar-centric blogs (PopSugar, FabSugar, BellaSugar), is now dipping its well manicured toe into virtual gaming with the launch of PopSugar’s Retail Therapy. As the name suggests, this Facebook app aims to be the FarmVille of shopping.

Read more on The Huffington Post


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One Response to “NPD: Full-Game PC Downloads Reaching Parity With Physical Purchases”

  1. That’s crazy that digital downloads continue to grow exponentially like that! Pretty amazing!!

    -Jaimee

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